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Table of Contents Vol:10 Issue 1/2020

A CENTURY OF THE ROMANIAN WORLD FACE TO FACE WITH EUROPE
Prof. PhD Petre ROMAN

MUSIC AND SOUND IN DOCUMENTARY FILM COMMUNICATION: AN EXPLORATION OF UNE AFFAIRE DE NÈGRES AND CHEF!
Paul N. ANIMBOM 1

THE SYNTAX OF THE FILM LANGUAGE BETWEEN THE SCREEN OF THE LUMIERE BROTHERS AND THE 3D VR GLASSES
Andrei DUMBRĂVEANU1

SOME CHARACTERISTIC MARKS OF COMMUNICATION THEOLOGY
Charles NDHLOVU1

ART AND AESTHETIC LAWS FROM A CONSONANTIST PERSPECTIVE. CHILDREN’S DRAWINGS IN CONNECTION WITH THE PARENTAL ALIENATION SYNDROME
Cecilia‑Mihaela PLĂVIŢU1

MASS MEDIA AND COMMUNICATION IN POSTHUMANISM
Mihail ORZEAŢĂ1

NEWS MEDIA: A THING OF THE PAST FOR THE MILLENNIALS
Sharaf REHMAN1

THE ESTABLISHMENT AND DEVELOPMENT OF JOURNALISTIC HIGHER EDUCATION IN SOVIET SOCIALIST REPUBLIC OF MOLDOVA (1966‑1991)
Georgeta STEPANOV1

THE IMPLEMENTATION OF THE WESTERN DEVELOPMENT MODEL – STRATEGIC CONTRIBUTION TO THE STRENGTHENING OF THE STATE OF THE REPUBLIC OF MOLDOVA
Aurelian LAVRIC1

CAN EUGEN SIMON’S CONCEPT REGARDING THE CHALLENGES OF GLOBALISATION BE APPLIED TO THE REPUBLIC OF MOLDOVA?
Aurelian LAVRIC1

CONSUMER JOURNEY AND SOCIAL MEDIA: THE CONTENT MANAGEMENT OF E‑CATERING MARKETPLACE PROMOTION MEDIA FOR SME CATERING SERVICES BUSINESS INDUSTRY
Rizki BRIANDANA1, Eli Jamilah MIHARDJA2

A CENTURY OF THE ROMANIAN WORLD FACE TO FACE WITH EUROPE

Prof. PhD Petre ROMAN    << Back to contents

The existence of modern Romania does not
take place far away from Western Europe, but
right in its middle, however presenting a huge
temporal gap. The pace and the way in which it
is built, as well as its permanent need to
reconstruct itself, were and still are shaded by
byzantinism and sometimes overwhelmed by
anachronisms.

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MUSIC AND SOUND IN DOCUMENTARY FILM COMMUNICATION: AN EXPLORATION OF UNE AFFAIRE DE NÈGRES AND CHEF!

Paul N. ANIMBOM 1    << Back to contents

Abstract
This paper examines the function of music and sound
as important elements of documentary film communication.
It considers the soundtrack to have equal value as the
visual track. This is even more appalling when sound is
viewed as an aesthetic constituent of a film or as acoustic
signs with equal communicative value as the visual signs.
Two films are used to show the role music and sound play
in facilitating comprehension in a documentary film.
Focusing particularly on testimonies, narrative
commentary, filmic silence and music, the study shows
how documentary films provide a unique medium to
engage an audience in a story of facts and provides a
unique vehicle for information transmission. The success
of these two films among mainstream audiences indicates
the power of a thoughtful and intentional soundtrack
which accentuates the subject without dictating it and
provides examples of a utilisation of music in order to
build an emotional connection between the audience and
the film’s subject matter.
Keywords: acoustic signs, communication, documentary
film, music, sound.

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THE SYNTAX OF THE FILM LANGUAGE BETWEEN THE SCREEN OF THE LUMIERE BROTHERS AND THE 3D VR GLASSES

Andrei DUMBRĂVEANU1    << Back to contents

Abstract
Starting with “the device used to obtain and visualise
cinephotographic evidence” (cinema), invented by the
brothers Lumiere, the technique of filming and reproducing
moving images has rhythmically evolve, shortening the
distance between reality and the illustrious reality. Man’s
perception of the moving images, of filmic time and space
represents a psychic process, a product of the senses and
of thought. The innovative filmmakers, creators of film art,
exploited the illusional effects of the dynamic images and
developed the grammatical rigours of the filmic language.
The digital techniques facilitate the development of the
filmic expression, but the syntax of the filmic language is
managed by the same laws as in the case of the mechanical
film, since they ensure emotional comfort and the
overwhelming thinking that the individual wants.
Keywords: film, image, montage, filmic language, frame,
photography.

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SOME CHARACTERISTIC MARKS OF COMMUNICATION THEOLOGY

Charles NDHLOVU1    << Back to contents

Abstract
Communication is inherent in theology, therefore it
becomes the eye through which Christian theology can be
studied. Such studies have been done by different scholars
and academicians, in which, they have demonstrated that
there is a communication dimension in theology. This
approach to studying theology has been done on the
theological works of Martini and Karl Rahner to mention
just a few. All this is based on the simple premise that the
Christian God is a communicating God. One would never
talk about God without talking about God’s revelation and
self‑communication to the human being. This is what we
seek to further develop in this paper by choosing some of
the characteristic marks which could help us to understand
Communication Theology. As a preamble, we will do well
to define in broad terms the three important words,
communication, theology and communication theology.
This background will help us to better understand the
thematic approach towards Communication theology.
Keywords: Communication Theology, Communication,
Theology.

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ART AND AESTHETIC LAWS FROM A CONSONANTIST PERSPECTIVE. CHILDREN’S DRAWINGS IN CONNECTION WITH THE PARENTAL ALIENATION SYNDROME

Cecilia‑Mihaela PLĂVIŢU1    << Back to contents

Abstract
While attempting to approach the aesthetic laws
starting from the psychological laws, this article focuses on
consonance, which is the fundamental concept of Odobleja’s
theory, whereas the reversible inductive‑deductive
approach emphasizes consonance in art. At the same time,
child psychology highlights specific psychopathological
elements using exemplifications and direct applicability.
Drawing and colour represent the clinical indicators for
this purpose. It is a guiding initiative in assessment,
psychodiagnosis and medical psychological intervention,
but especially in knowing and understanding human
beings through art. The description of the context and the
interaction, are achieved through multiple interdisciplinary
connections, by reference to Odobleja’s laws, in a
psychodynamic way which allows us to acquire knowledge
regarding the individual’s needs for the soul.
Keywords: art, aesthetic laws, children’s drawing,
consonance, parental alienation.

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MASS MEDIA AND COMMUNICATION IN POSTHUMANISM

Mihail ORZEAŢĂ1    << Back to contents

Abstract
The concept of posthumanism is both multidisciplinary
and controversial because of the way in which it is
approached by scientists and experts in different fields,
from biopolitics, medicine and culture up to information
technology and robots. Posthumanism is not something
that follows humanity, but something that is different from
humanity, the becoming, the metamorphosis, the mixture
of the fields, the deviation from what is commonplace etc.
One of the fields of great interest in the current scientific
research on posthumanism is that of the place and role of
mass media and communication in the development and
promotion of the posthumanism concept within the human
communities of the world. Referring to mass media and
posthumanism, scientific researchers with different
approaches have already launched in the public space
phrases such “evil media”, “media machines”, “media
geology” etc.
Keywords: posthumanism, transhumanism,
communication, language, mass media, new media.

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NEWS MEDIA: A THING OF THE PAST FOR THE MILLENNIALS

Sharaf REHMAN1    << Back to contents

Abstract
In light of the 2016 Presidential campaign, this paper
discusses the credibility of the news media as the campaign
left the American public questioning the performance of
the news media as providers of impartial news, and the
credibility of the American social institutions such as the
local politicians, the legal system, and the economy.
Relying on the functional perspective, the paper traces the
role of the media in establishing trust and credibility in the
social institutions within a given culture. Using focus
groups and a survey, the author reports on the diminishing
levels of interest in the news media, and a lack of trust in
the U.S. government, its legal system among the college
students pursuing careers in journalism. These very
individuals, supposedly, will be providing the news and
information to the coming generations.
Keywords: Media credibility, Mass media as an institution,
Media functions, News and social media, Opinion formation.

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THE ESTABLISHMENT AND DEVELOPMENT OF JOURNALISTIC HIGHER EDUCATION IN SOVIET SOCIALIST REPUBLIC OF MOLDOVA (1966‑1991)

Georgeta STEPANOV1    << Back to contents

Abstract
In the Soviet Socialist Republic of Moldova (SSRM)
journalistic higher education appeared in Chişinău in the
‘1960s at the Faculty of Philology from the State University,
being conceived both as a vocational and ideological
training process. Despite this fact, the journalistic higher
education during the Soviet period played a significant
role in the subsequent protection of the concept of
university training based on new and democratic principles.
Between 1966‑1991, many important goals were achieved
such as: the conceptualisation of the journalistic teaching
process; the establishment of the teaching staff and the
intellectualization of the personnel policy in this field; the
creation of the journalistic national book collection etc.
These aspects laid the foundation for the journalistic
contemporary university teaching in the Republic of
Moldova, contributing to the creation of its identity and
national profile.
Keywords: journalistic higher education, teaching process,
curriculum, teaching book, teaching staff, journalistic research,
development stages.

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THE IMPLEMENTATION OF THE WESTERN DEVELOPMENT MODEL – STRATEGIC CONTRIBUTION TO THE STRENGTHENING OF THE STATE OF THE REPUBLIC OF MOLDOVA

Aurelian LAVRIC1    << Back to contents

Abstract
The problem of building and consolidating the state of
the Republic of Moldova is closely related to the models that
the government and the society adopt, assimilate and
implement, in order to achieve the desired results. It is a
problem of mentality and approach. Building the wealth of
the nation and strengthening the international power and
prestige of the state are directly dependent on the assimilation
and implementation of the successful formulas of the rich
and powerful states. The EU Member States serve as
example for the Republic of Moldova. Proximity to the EU
community represents an important advantage for the
Moldovan nation. The Western path of economic
consolidation and the building of an open, competitive
society must represent significant goals, since they lead to
the building and strengthening of the state of the Republic
of Moldova. The fact that the EU is open to help Moldova
on this way represents an invaluable benefit. Examples such
as China or the “East‑Asian Tigers” – states like Singapore
and others, which implemented advanced Western
approaches – represent a clear argument for Moldova to
develop its economy in an innovative and competitive way,
in order to consolidate the society and the state.
Keywords: Western model, strategy, state building, state
consolidation, Republic of Moldova.

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CAN EUGEN SIMON’S CONCEPT REGARDING THE CHALLENGES OF GLOBALISATION BE APPLIED TO THE REPUBLIC OF MOLDOVA?

Aurelian LAVRIC1    << Back to contents

Abstract
At present, cultural security represents the main sector
in the context of national security. A divided society is in
danger of disappearance without losing any traditional
war, on the battlefield. This is why the goal of achieving
societal cohesion, including in the Republic of Moldova, is
of capital significance. This goal can only be met by
preserving and developing the culture of each inhabiting
ethnic community, by ensuring the cultural security of each
particular community and that of the Moldovan society,
on the whole, through promoting some common values for all
the component communities of the people of the Republic
of Moldova. Basically, the concept of a country’s cultural
security is closely connected with the notions of ethnic
security, linguistic security, axiological security, ideological
security, societal security, as the main components of the
national security.
Keywords: cultural security, ethnic security, linguistic
security, axiological security, ideological security, societal
security, societal cohesion.

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CONSUMER JOURNEY AND SOCIAL MEDIA: THE CONTENT MANAGEMENT OF E‑CATERING MARKETPLACE PROMOTION MEDIA FOR SME CATERING SERVICES BUSINESS INDUSTRY

Rizki BRIANDANA1, Eli Jamilah MIHARDJA2    << Back to contents

Abstract
The research aims to analyse the content management
in the e‑catering marketplace promotion media for the
SME Catering Services Business Industry in Greater
Jakarta. The fast advancement of communication
technology provides changes in the social order. The focus
of economy has changed from the conventional
development of small and middle enterprises (SMEs) to
what it is now called the Digital Start Up. The small and
middle range enterprises play a central role in the economic
sector of developing countries such as Indonesia. In this
country, the source of life definitely depends on the sector
of Small and Middle Range Enterprises. It is definitely
relevant and in line with the new paradigm in the era of
globalization, i.e. Innovation and Technology‑Based
Economy in the Making Indonesia 4.0 program that the
Government wants to develop. The theoretical background
of the research refers to the use of concepts such as:
socialization, marketing mix and content marketing. The
research used the constructivist paradigm with the case
study research method. The data collection was conducted
through in‑depth interviews. The research results show
that the socialization process and the E‑Catering
Marketplace promotion media conducted by Redkendi for
the SME catering services business industry is able to
provide the increase of market coverage areas and better
administrative management for this particular industry.
The research carried out the identification of innovative
products from the aspects of relative advantages,
compatibility, complexity, trialability and observability.
Using an efficient communication channel, it benefits from
some social systems in order to achieve common goals.
Keywords: e‑catering, digital start‑up, technology,
promotion media.

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