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Table of Contents Vol:2 Issue 3/2012

QUO VADIS THE NEXT GENERATION? COMMUNICATION SKILLS � PERFORMANCE IN EDUCATION (POSTMODERN PARADIGM OF TEACHING)
Cristina-Georgiana Voicu

MIS-/COMMUNICATION: THE QUESTION OF RECONCILIATION IN SOUTH AFRICA
Cătălin TECUCIANU, Daniela TECUCIANU

EFFECTIVE SYSTEMS OF DATA COMMUNICATION IN INTERNATIONAL TRADE
Cezar-Gabriel CIORTESCU, Constantin ANECHIŢOAIE

WHEN BULLIES ENTER THE WRITING CENTER
John T. IKEDA FRANKLIN

THE INTERCULTURAL DIALOGUE: AN AXIOLOGICAL PRINCIPLE OF THE INTEGRATION PROCESS
Laura CIUBOTARAŞU-PRICOP

OVERUSING MOTHER TONGUE IN ENGLISH LANGUAGE TEACHING
Cristina � Georgiana VOICU

TEACHING COMMUNICATION SKILLS IN BUSINESS ENGLISH CLASSES � AN OVERVIEW
Elena Ramona CIORTESCU

COMMUNICATION AND NOISE
Laura Carmen CUŢITARU

MANIFOLD BORDERS AND ENCOUNTERS: CANADA AND MONTREAL IN MAVIS GALLANT�S �LINNET MUIR�
Isabella MARTINI

MULTIPLE LEVELS OF VERBAL EXPRESSION AND CHARACTER PORTRAYAL: A STUDY ON D.H. LAWRENCE�S SONS AND LOVERS
Oana Ruxandra HRIŢCU

ABOUT �THE ETERNAL RECURRENCE AND THE BECOMING�
George FOCA-RODI

COMMUNICATION IN HAROLD PINTER�S REQUEST STOP
Daniela TECUCIANU, Cătălin TECUCIANU

GLOBALIZED WORLD CRISES AND THEIR IMPACT ON NATIONAL AND GLOBAL SECURITY
Mihail ORZEAŢĂ

ART AND COMMUNICATION STRATEGY
Eusebius ŞTEFĂNESCU

SANDU FRUNZĂ, COMUNICARE ETICĂ ŞI RESPONSABILITATE SOCIALĂ, EDITURA TRITONIC, BUCUREŞTI, 2011, ISBN 978-606-8139-90-6, 208 PAGINI
Cristina � Georgiana VOICU

QUO VADIS THE NEXT GENERATION? COMMUNICATION SKILLS � PERFORMANCE IN EDUCATION (POSTMODERN PARADIGM OF TEACHING)

Cristina-Georgiana Voicu    << Back to contents

The importance of communication, a concept that became a sort of clich� because of its so frequent use, begins to be inclusively admitted by educators, maybe the most necessary guild, the Promethean people able to civilize and mould characters.

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MIS-/COMMUNICATION: THE QUESTION OF RECONCILIATION IN SOUTH AFRICA

Cătălin TECUCIANU, Daniela TECUCIANU    << Back to contents

Abstract:AFTER the apartheid regime ended in 1990, South Africa began the tedious task of rebuilding a nation, as they tried to move from a totalitarian system towards a democratic one. In this context, human rights discourses and institutions, such as the Truth and Reconciliation Commission, proved to be central in creating a new moral and cultural zeitgeist. This paper analyzes the ways in which the process of writing a new official memory has helped construct the present in South Africa.
Keywords: communication, culture, literature, nationbuilding, reconciliation, South Africa, truth.

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EFFECTIVE SYSTEMS OF DATA COMMUNICATION IN INTERNATIONAL TRADE

Cezar-Gabriel CIORTESCU, Constantin ANECHIŢOAIE    << Back to contents

Abstract:This paper aims to discuss the systems of data exchange and communication, already implemented as a standard, which lie behind the containerization concept, and to explore the possibility of improving its management by increasing its economic performance, by correlating new means available on the market with the existing legislation and standards for reducing operating costs. The innovating means of data exchange discussed in this paper are directly related to all actors involved in logistics. Being part in a research project, this paper will present how supply chain management can and will be improved. New logistic means, such as Electronic Data Interchange (EDI) and Radio Frequency Identification (RFID), will be presented, since these tracking systems were already implemented as ISO standards. Port Authorities are currently making efforts to increase efficiency through effective supply chain management, but also by keeping control over visibility and security.
Keywords: communication, logistics, SCM, EDIFACT, RFID

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WHEN BULLIES ENTER THE WRITING CENTER

John T. IKEDA FRANKLIN    << Back to contents

Sometimes our problems come to us wearing faces; sometimes these faces are tearful. Such was the case several years ago when a tutor appeared in my office halfway through the semester, angrily crying, trying to explain that a group of female tutors was making her life miserable in the writing center. She didn�t want to confront them; instead, she wanted me to do something. I listened actively and sympathetically as she described behavior that included ignoring or shunning her, discussing her inadequacies in her presence and gossiping about her with other tutors.

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THE INTERCULTURAL DIALOGUE: AN AXIOLOGICAL PRINCIPLE OF THE INTEGRATION PROCESS

Laura CIUBOTARAŞU-PRICOP    << Back to contents

Abstract:In this paper we tried to emphasize the theoretical elements that underlie the integration process; to identify control points of the integration process where theory actually finds the possibility to act. The full perspective on the integration process has profound philosophical implications, because it is based on the concept of dialogue, and should discern between the types of relationships that establish a dialogue between participants. On the other hand, at methodological-applied level, we tried to highlight the mechanisms that are naturally triggered in the regional, cultural, ideological, religious process of integration, and the corrective elements where failures occur.
Keywords: integration, assimilation, intercultural dialogue, dialogical knowledge, reciprocity.

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OVERUSING MOTHER TONGUE IN ENGLISH LANGUAGE TEACHING

Cristina � Georgiana VOICU    << Back to contents

Abstract:This article focuses on the students� use of the mother tongue as well as the teachers� use of the mother tongue during the English classes. A number of dimensions are addressed: students� perspective on mother tongue use, teachers� perspective on mother tongue use, strategies for encouraging use of the target language and relevant implications for teaching methodology. The reliance on similarities between the language being learnt and the mother tongue can be both a help and a hindrance, and will often lead to correct �guesses�. It can help the learner to get things right. I want to concentrate in this paper on providing solutions which have to overcome the overuse of the mother tongue. The conclusion calls for a balanced and flexible view of student use of the mother tongue
Keywords: mother tongue, communication, target language.

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TEACHING COMMUNICATION SKILLS IN BUSINESS ENGLISH CLASSES � AN OVERVIEW

Elena Ramona CIORTESCU    << Back to contents

Abstract: It has become a widely known fact that Business English belongs to the academic field and that it is particularly focused on teaching skills rather than pure grammar, being primarily concerned with fluency. This is mostly supported by the content that is taught during Business English Classes. Our analysis is limited to aspects of oral communication skills teaching, since we consider it of paramount importance for any business professional. Moreover, we discuss the fact that in teaching these skills, business communication instructors are faced with a set of challenges which are unknown to the General English teacher.
Keywords: Business English, communication, education, skills.

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COMMUNICATION AND NOISE

Laura Carmen CUŢITARU    << Back to contents

Abstract: Starting from L. Bloomfield�s structuralist description of the act of speech in terms of �noise�, this paper shows the relationship of total antagonism that is established between noise and communication, denouncing the underlying Darwinian influence that fed mechanicist views upon language.
Keywords: communication, noise, behaviorism, structuralism.

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MANIFOLD BORDERS AND ENCOUNTERS: CANADA AND MONTREAL IN MAVIS GALLANT�S �LINNET MUIR�

Isabella MARTINI    << Back to contents

As Linnet Muir crosses the US border and enters Canada in the opening short story of the eponymous sequence by the Anglocanadian writer Mavis Gallant, the image described is far from the idea of contemporary Canadian reality, multifaceted, multicultural, modern, technological. In the summer of 1941, the border between US and Canada divided not only different economies, but also social convention, attitudes � even towards war � and cultural activities. Place as Ashcroft, Griffiths e Tiffin recall, is a complex interaction of language, history and environment, and it is marked by a sense of displacement. Particularly in Gallant�s stories, space and places ....

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MULTIPLE LEVELS OF VERBAL EXPRESSION AND CHARACTER PORTRAYAL: A STUDY ON D.H. LAWRENCE�S SONS AND LOVERS

Oana Ruxandra HRIŢCU    << Back to contents

Abstract: Our present study highlights on D.H. Lawrence�s art of building up characters by handling multiple levels of expression, that is, his masterful �manipulation� of various narrative voices and his great preoccupation with the exploitation of contrastive linguistic forms. Our focus is targeted towards the linguistic specificity of each of these voices in Sons and Lovers. We are particularly interested in writer�s special gift of dealing with the formal / informal, dialectal / colloquial as well as with the conventional /unconventional linguistic forms. When considering Lawrence�s original approach to his character portrayal, we explain how he achieves this by creating contrasts between real life situations or complex social relations between characters (in direct speech) and the private universe of each of his characters (in narrative descriptions of their thoughts). The deliberate contrast created between some of Lawrence�s heroes� personal verbal style � most subtle and interesting linguistically and stylistically speaking � and the conventional English language used by others imprints an original mark to his technique of character portrayal.
Keywords: class affiliation, conventional / unconventional linguistic forms, dialectal / colloquial style, narrative voices

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ABOUT �THE ETERNAL RECURRENCE AND THE BECOMING�

George FOCA-RODI    << Back to contents

These are Heidegger�s words when referring to Nietzsche. In his early life, when he was a teacher and speaker at various universities of Germany, Heidegger was obsessed with Nietzsche. He included Nietzsche�s opinions in his speeches, sometimes in a dialectical mode, and harshly argumentative, because, as he stated, this was the best way to clarify his own thinking. Heidegger�s book, �Nietzsche�, is of paramount importance in understanding the concepts of �Becoming�, �Eternal Recurrence� and �Will to Power�. The �will to power� and Nietzsche�s dream of an �bermensch whose destiny was to ....

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COMMUNICATION IN HAROLD PINTER�S REQUEST STOP

Daniela TECUCIANU, Cătălin TECUCIANU    << Back to contents

Abstract: The aim of the present paper is to analyse Harold Pinter�s one-act play (or sketch) Request Stop from a structuralist-semiotic perspective, by mainly taking into account Saussure�s and Jakobson�s theoretical underpinnings concerning the linguistic sign and the factors necessary for all verbal communication, respectively. The paper also deals with notions of semantics (in other words, with meaning) and of pragmatics (i.e. the relation between signs and the effects they have on the people that use them). Pinter�s sketch lends itself perfectly for such an analysis by providing enough compelling evidence in this respect. This is, decidedly, not true of all pieces of literature; more often than not, a purely linguistic discussion of a literary work may prove to be far-fetched. Hence our choice, materialised and substantiated in what follows.

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GLOBALIZED WORLD CRISES AND THEIR IMPACT ON NATIONAL AND GLOBAL SECURITY

Mihail ORZEAŢĂ    << Back to contents

The world is deeply divided by cultural, economic, technological, and religious information than by national borders of states. The differential access to information from that of common interest (news) and up to the scientific, technical, medical and military one generates discrepancies in the evolution of an important part of the world population. Illiteracy which affects about 25% of humanity is not a favoring prerequisite for building a successful common future that several leaders of different developed countries announce it. ....

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ART AND COMMUNICATION STRATEGY

Eusebius ŞTEFĂNESCU    << Back to contents

I have been haunted for a long time by this idea of establishing a board of �Art and Communication Strategy�, within the theatre faculties, as well as in those faculties teaching P.R., management, political sciences, law etc., through which one could teach a special rhetoric, of maximum efficiency in relation to the public.
There are some laws that refer only to rhetor�s behavior, physiognomy, and port and not to the content of ideas and feelings he/she wants to communicate. These laws are related simply to the way of communication, to establishing an ideal relationship with the discussion participants, with a small or large audience ....

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SANDU FRUNZĂ, COMUNICARE ETICĂ ŞI RESPONSABILITATE SOCIALĂ, EDITURA TRITONIC, BUCUREŞTI, 2011, ISBN 978-606-8139-90-6, 208 PAGINI

Cristina � Georgiana VOICU    << Back to contents

The present volume reveals how ethical and effective communication requirement arises from the need of assuming the personal, community, social and institutional values, beyond any relativism or absolutism.

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