MARKETING WHEN CUSTOMER EQUITY MATTERS
Abstract:
Wachovia has a long-term goal to build customer equity and short-term decisions to make on how to allocate marketing resources.
THE DEVELOPMENT OF INTELLIGENT TECHNOLOGIES AND THE CONTEMPORARY PROBLEM OF ETHICAL RESPONSIBILITY
Abstract
In order to find the way in the contemporary debate of robotic ethics, it is necessary to clarify what kind of ethics we are talking about. Is it human ethics applied to the use of technologies? Is it an ethics specific only to robots? Or is it a universal code common to all forms of advanced intelligent creatures? In this paper we try to argue that the decision for one ethics or another depends first of all on how we conceive the artificial mind in relation to the human mind. Consequently, our task is to analyze the two paradigms of Artificial Intelligence (AI), the Classic and the New AI, and see what kind of ethics is in each case at stake. In our discussion we encounter the following dilemma: if we build more intelligent robots, we can exert less control on them. The solution seems to be that the robot must posses some fundamental ethical principles on the basis of which it could develop particular ethical behaviors.
Keywords: Classic AI, New AI, the Frame Problem, Heideggerian Robot, Robotic Ethics
THE FLOW EXPERIENCE OF ONLINE SEARCH: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
Abstract
The present study1 reviews the interdisciplinary literature on online flow and analyzes the theory and the underpinning factors � with a special accent on the construct of interactivity. The focus of our review is the impact of rapid technological evolutions on the conceptualization and operationalization of interactivity.
The main objectives of our study are: first, to provide a systematic review of online flow; second, to identify and further investigate important constructs that are specific to the context of online search; and finally, to provide directions for future research in this area.
In order to support our exploratory theoretical research we have conducted a systematic electronic search using ProQuest, Social Science Citation Index, EBSCO, ScienceDirect and other bibliographic sources, such as unpublished doctoral theses. In addition to the search for referred journal articles, we included five ISrelated conference proceedings (ICIS, ACIS, WWW 2007, MMM, INFORMS) in our literature search and analysis.
The paper is organized in three sections. The first section presents literature analysis results in the area of online flow and outlines limitations of existing studies in this area. The second section extends the initial research approach with a literature analysis in the area of interactivity studies in order to support flow model development in the context of Web 2.0. search. The third section suggests future research directions for a further improvement of flow models and a superior understanding of interactive online search experiences.
Keywords: online experience, flow, interactivity, exploratory search, conceptual and structural models
MODERN MEDIA: INSTANT MEDIA
Abstract
We live in an age where mankind is experiencing abrupt technological changes affecting the entire social structure, from the political and economic decisions to the impact on education and culture and the metamorphosis of the self into a subconscious attempt to adapt itself to the new environment. What determines this almost chaotic process is, in fact, the speed with which these changes occur. The past tells us about peoples who, facing certain history �accidents� � like the countries that belonged to the communist system � have been afterwards forced to �burn the stages� in order to align themselves to the modern world. The evolution or, more likely, the revolution of technology seems to have made the whole world undergo this process. Journalists or more likely journalism as a whole are in a full process of �reinvention�. Access to recording devices (the mobile phone), rapid transmission (the Internet) and the
broadcasting platforms (the interactive sites of the majority of all press institutions) is now available to anyone. Consequently, one must redefine the gist of the reporter notion. The press, in its ideal form, represents a power sustained by ethics and responsibility. Modern society is trying to find out today whether the new type of amateur journalist, flooding the electronic space of the publications with huge amounts of news can align to the mentioned norms.
Keywords: instant media, reporter, journalism, technology
REGIONAL TELEVISION PRODUCTION
Abstract
In the past years television has earned an important place in the field of communication means. There are discussions of mass-media, but in fact the only visualized field is television, named �queen of the communication means�. When investigating this part of the mass-media, a number of theories are formed which gain a certain weight for communication. Studies dedicated to television have underlined that starting with 1980, all other means of communication have become to redefine themselves with respect to the small screen. Television imposes dictatorship, sets the tone and priorities on the market for means of communication. Its success is owned to the continuous present which it advertises. Mass-media gathers its information from all possible sources, its target being the public opinion. The creation and development of television have sped this up, transforming the flow of information into a phenomenon which has aggressive tendencies towards the individual and society. TV channels are constantly on air, and information and especially news are replaced with great speed, thus being considered perishable products. That is why television has the following attributes: it is public oriented, it is trivial and familiar, it is destined to be viewed by large audiences and addresses to anyone. Also, it uses an advanced communication technology and is fitted with means which allow multiple auditors to receive simultaneously, a variety of messages.
Far from the journalism practiced by some national television, which hunt the most recent celebrity escapades, scandalous interviews and sensational journalism, there is another type of journalism : �journalism with unicase j�1, how Jock Lauterer calls it. It represents that form of journalism in which the viewers can go on air to tell the producers what bothers them. It is that type of television in which the shows tell about the activities of local councils or write stories about the size of weird shaped vegetables. It is the television which overflows with information about police statistics, fights of local representatives, theatre shows, successful European projects, awards won by local high school students at international Olympiads or various distinctions offered by the universities to important people from the international scientific domain. Regional television is situated at the borderline between national television and
local television. Focused around a central news programme the regional televisions are not the same.
What sets them apart is firstly the editorial policy, then the programming way and structure of the grid, the format type and various other factors
Keywords: regional television, communication, own production, recorded shows, public, grid
THE SPEECH OF THE SPOKESPERSON FROM IMPROVISATION TO PROFESSIONALISM
Abstract
The article presents a brief history of the profession of the governmental spokesman in Romania, highlighting the steps taken from improvisation to specialization in the new field in the past 20 years. Particular principles and professional qualities, professional achievements and personalities that have marked the field are presented.
Keywords: spokesperson, spokesperson�s skills, spokesman�s improvisation, spokesperson�s personality
CULTURAL TRANSFER AND THE CROSS-CULTURAL IMPACT OF FOREIGN LANGUAGES
Abstract
Cross-culture communication is a subject concerning a multitude of other topics. Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across various cultures. Cultural transfer of first language is the most influential element on cross-cultural communication. This article is a debate concerning the impact of cultural transfer on crosscultural communication by means of foreign languages.
Keywords: cross-cultural communication, foreign languages, cultural transfer
HUMOR AND PUBLICITY IN LITERARY COMMUNICATION BY MEANS OF THE AUTHOR�S IMAGE
Abstract
Establishing the relation of access: the suggestive induction in a target person�s mind, considered to be as receptor, can be achieved through �hypnotic suggestion�, by means of visually conveyed �psycho� energies; exemplification with an administration�s advertising and images of Romanian writers.
TOP FIVE RULES FOR TRIBAL ADVOCACY BEFORE CONGRESS AND THE EXECUTIVE BRANCH
Abstract
�March on Washington� provides five rules for legislative advocacy before the United States Congress for use by American Indian tribal government officials. The rules are designed to provide tools for these officials to communicate effective messages before Congress in a manner similar to commercial advertising campaigns. Using clear powerful message points and briefing papers, power point presentations, graphs and visual aids can help educate and focus the intended audience. Likewise, clear testimony before Congress in a legislative hearing is also key to presenting the issue and engaging the congressional questioners. Travel to Washington, DC is also of great value and necessary to lobby a particular issue. Retaining an experienced law or lobbying firm is also important to supplement and enhance the tribal effort. In addition, creating alliances with national organizations is valuable in raising the profile of an issue along with the use of social media. Finally, participation in the political process by voting and contributing to candidates can develop supporters for legislation.
Keywords: Advocacy, Alliances, American Indian governments, Congressional Hearing, Lobby, Political process, Social media, United States Congress. Voting
